16 Brand Yourself: Brand-erific DIY Business Cards

About a month ago, I introduced a new series on ideas to grow your creative brand. Ideas personalize your creative business by DIY’ing your ‘marketing’ materials.
Part 2: DIY Business cards. Brand Yourself: Brand-erific Ideas to Brand-ify Your Creative Business | www.blackandwhiteobsession.com

I proceeded to show you one of the many ways to Brand-ify yourself as a Creative business by creating a custom leather portfolio notepad holder. And today I’m back with another branding idea… creating personalized business cards:

DIY Business cards, part of the series: Brand Yourself- Brand-erific Ideas to Brand-ify Your Creative Business | www.blackandwhiteobsession.com #silhouette #DIY


Of course these business cards are very specific to my brand, but hopefully the steps may trigger some sort of plan/assembly line/perfect business cards for your brand. Why? because there’s no better feeling when you’re a DIY addict to create your own and hear the words “where did you get these done?” to which you [try your hardest to] casually blurt out “oh you know I made them myself.” Shortly after the valley girl comes out “Shut.Up.No.Way, how…” Makes.me.beam.every.time. #nevergetsold

But, I digress…

Many of these steps are very similar to the last set of business cards I made, so please bear with me as we re-purpose a few steps.

Supplies for Brand-erific DIY Business Cards | www.blackandwhiteobsession.com
First (as usual) gather your supplies:
*optional but keeps your sanity.

A few notes about the supplies:
  • You don’t see paper quantities since they’re so specific to your particular business cards-- how many you need, etc. Later on you will see how I calculated how much was needed.
  • Trust me, unless you have or have access to some super schmancy printer, you’ll want to get these printed professionally. Plus, you get to see and feel their (most likely) vast weights and sheens of paper saving you a step of locating/purchasing/printing on your own. In addition, every time I seem to have a large and very important print job, my printer seems to take a vacation, so there’s that…
  • I used a combination of wax paper (I never use this stuff in the kitchen) and wrapping paper to fully cover my ‘spray zone’ to protect the table from getting sticky.
Design
Here’s the fun part- at least for a Photoshop addict like myself. A little imagination + a little bit of math and you’ll get right through it. For basic elements + other nifty tips, head on over to this business card post (steps 2 &3).

Don’t forget you can save a lot of time by reusing some of the elements you already have on your site (such as blog buttons, header, logos, about photo, etc.) to serve as your foundational pieces. This also provides brand consistency.

This round of business cards –I’ve gone through about 4 rounds now- were inspired by my blog button:
Black and White Obsession


Which conveniently serves triple duty as my email signature and the foundation to my Brand-erfic Leather Portfolio/Notepad Holder. The clean and simple yet bold look, pulled from the button, was best served for the front of the cards. Which left the back of the card wide open for identifying information and the remaining elements on a traditional business card.

To stand out even more, yet in a subtle way, I decided to extend the size of the business cards by less than an inch.
Brand-erific DIY Business Cards: Stand out in a subtle way | www.blackandwhiteobsession.com

Here’s a prime example that it’s becoming more common to think outside the box with your business cards (collected from Snap! this year):
Brand-erific DIY Business Cards: Snap! Blogger Collection | www.blackandwhiteobsession.com

Anyway, back to the design.

So after I designed my cards, it was time to figure out how to bring them to life. Again, this is specific to my business cards- but get creative on your construction. Bear with me through the next section as it gets a little tricky.
Brand-erific DIY Business Cards: Four Piece Construction | www.blackandwhiteobsession.com

I came up with a four piece construction (made from 3 silhouette files) which made 200 business cards:
  • *The front: As you can see from the illustration above, the business card geometric shape, blog name + slogan were to be cut. I was able to fit 10 per page, thus 20 pieces of 8x10 black cardstock were used.
  • The Middle: In order to make the slogan stand out, a thin strip of plain teal cardstock was added to the ‘slogan’ area. This was measured and cut fitting 150 per page, thus 2 pieces of 12x12 teal cardstock were used (with plenty left over for my next batch).
  • **The Back image: The geometric business card shape + two diagonal stripes per card were cut to accommodate the photo insert (below). This took a bit of work but I managed to squeeze 7 per page, thus 29 printed pieces of 80lb glossy paper from Office Max.
  • **Photo Insert: Somehow during my finagling, I was able to cram 7 photo inserts on the same sheet of paper that the back image was on. 
*I could have used 12x12 cardstock but my local stores didn’t carry ALL black cardstock packs, looking back the only thing it may have saved was cut time.
** Since Silhouette Studio’s print feature requires registration marks which reduces your cut/work space it pays to play around with sizes. Example:
Brand-erific DIY Business Cards: Wasted Materials | www.blackandwhiteobsession.com

Originally the back and photo insert were separate printed pieces-- which came to 23 copies for the back, 6 copies for the photos. After realizing there was a LOT of white space left over on the back piece, I was able to do some minor size adjustments to squeeze equal quantities of both on one sheet of paper. This reduced the over-all cost substantially (bonus: less wasted material). If you notice this late in the game, be sure you follow those resized adjustments all the way through your constructed pieces.
Brand-erific DIY Business Cards: Assembly | www.blackandwhiteobsession.com

Once everything was cut and stacked accordingly, I created a mini-assembly line.
  • Assembly: the middle piece (teal) was adhered to the front piece (black) using a glue stick. The photo insert was sprayed with adhesive then tucked into those two diagonal lines. These two pieces, the front and back were then sprayed with adhesive and carefully stuck together.

Brand-erific DIY Business Cards: Assembly | www.blackandwhiteobsession.com

In all, the most time consuming part was cutting since all those little letters began to add up:

Brand-erific DIY Business Cards: scrap letters | www.blackandwhiteobsession.com

Next time I’ll be sure to enlist some help to knock out these bad boys… wait Haven’s only how many days away?! Hopefully this tutorial will push your creative buttons and start your own piece-work assembly line helps you through your DIY’ed business cards.


P.S. I was not paid or perked from any of these vendors; they’re just supplies/brands I used which worked well for my business cards.

Did you miss part 1? Click here (or image below).
Brand Yourself: Brand-erific Leather Portfolio/Notepad Holder | www.blackandwhiteobsession.com

This post was linked at:  Home Stories A to Z & Stone Gable Blog.
Remember...

16 comments:

  1. Love this series and I love your business cards and getting a glimpse at all the hard work that went into them! Bravo!

    ReplyDelete
    Replies
    1. Awe thanks boo! I cannot wait to hand 'em out at Haven! PS I can't wait to see yours in person too!!

      Delete
  2. You always create such snazzy cards! And I love that GIF showing assembling. You're quite a wiz at this branding game, Trisha. So cannot WAIT to receive one of these gems soon and very soon! xo

    ReplyDelete
    Replies
    1. Eep, thanks for the kind words Lauren!! I'm such a sucker for GIF's HA!

      I cannot wait to see you again at Haven!!

      Delete
  3. These look fantastic! I'm trying to get around to making my own business cards, so this tutorial was a great find! Thanks!

    ReplyDelete
  4. Oh wow- good work! they came out great :) Enjoy Haven!!!

    ReplyDelete
  5. Wow, nice looking business cards, very professional looking.

    Thanks for sharing,
    Blessings, Nellie

    ReplyDelete
  6. This looks fantastic! Great job! I would love it if you joined and contribute your awesome posts at my link party at City of Creative Dreams, starts on Fridays :D Hope to see you there at City of Creative Dreams Link Party.

    ReplyDelete
  7. You're awesome for making these by hand. Seriously, they're one of my favorite business cards ever!

    ReplyDelete
  8. Trisha, I just adore your business cards. So creative and clever! And definitely so you! You are definitely a graphic design inspiration for me.

    ReplyDelete
  9. Your business cards look fabulous! Can't wait to see them in person at Haven!

    ReplyDelete
  10. Holy moly! Those cards are certainly made with love! They look amazing! I hope to get one at Haven this year!! Becky

    ReplyDelete
  11. These are so pretty! And I'm so impressed that you made your own cards!!! That is awesome!

    ReplyDelete
  12. Awesome cards! I really need to get me one of those machines.

    ReplyDelete
  13. Beautiful looking business cards! Thanks for sharing at Project Pin it!!

    xoxo
    Denyse

    ReplyDelete
  14. I love your idea, Trisha! This is totally novel and such a clever way to stand out with your business card, your brand!!
    Kudos to your ingenuity. Thanks for sharing a fantastic tutorial..... I know that was a LOT of work but definitely worth it!
    Referred to this post from Michelle @www.weekendcraft.com .

    ReplyDelete

Comments make my heart go pitter-patter! Your comment may not appear right away as they are manually accepted.

Pin It button on image hover